WATCH: Dallas Mavs CEO openly admits she fires anyone who doesn’t support woke protocols

Rather than focusing on being the best basketball team in the NBA, the Dallas Mavericks are more focused on implementing DEI and other woke practices.

The team’s CEO, Cynt Marshall, says so herself. Dave Rubin plays the video of her boldly stating she will not hesitate to get rid of anyone who opposes DEI protocols.

“We wanted to also focus on emotional safety, and I told the team these values would be on the walls, but more importantly, they would operate in the halls,” Marshall explained, “so then we went through a series of sessions to really dig into those values and what it meant to have values-based employment at the Dallas Mavericks.”

Marshall then implemented a “100 days plan” designed to “model zero tolerance.” Part of this plan included a “hotline” and a “complaint process” that would allow her to “purge what [she] needed to purge,” insinuating that she fires anyone who isn’t on board with her woke protocols.

Another part of the plan was to implement a “Mav’s women’s agenda” that revolved around “elevating, empowering, and educating women,” as well as emphasize “cultural transformation, which is all the things around diversity and inclusion.”

According to Marshall, her “200 initiatives” were necessary to “institutionalize an inclusive culture.”

“This is the CEO of the Dallas Mavericks,” sighs Dave. “Her job is to make the Dallas Mavericks basketball team as functional as possible, to win as much as possible, to make as much money as possible, to bring in the proper coach, proper GM ... so they have the best freaking basketball team.”

And yet, “everything she talked about there had nothing to do with that.”

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