Here's why Deion Sanders & Erin Andrews' relationship is troublesome

Erin Andrews has a big announcement.

The FOX sideline reporter has partnered with Colorado’s Deion Sanders to launch a “Coach Prime” line of apparel aimed toward women.

However, Jason Whitlock thinks this is a terrible idea.

“I’m old school. This, you know, 15 years ago, 20 years ago, 25 years ago — major no no,” Whitlock says, adding, “it’s not a good look in my opinion.”

Steve Kim agrees, noting that her employer, Fox Sports, has a “large hand in the coverage and shaping the narratives of college football.”

“The lines are not just only blurred, there are no lines anymore,” he adds.

This partnership also signals to other young reporters that it should now be a goal of theirs to partner with big names in not just college football, but the NFL.

And when reporters start to see business opportunities, they might not be critical or realistic in their reporting of star athletes or coaches.

“You may be less critical in the back of your mind,” Kim says, adding, “that guy could be a future business partner of mine.”

Whitlock is in complete agreement.

“Let’s say you’re a young reporter on your way up. You’re some 26-year-old, why take the risk of criticizing any of these athletes, because it may cut you off from access,” Whitlock says.

“There’s supposed to be a separation of media and athletes and media and the people they cover. And that separation has been totally blown to smithereens,” he adds.

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