Listen: Here’s how this entrepreneur built his own maple syrup business

Joshua Parker started his own venture at age 11 after learning how to make maple syrup on a school field trip. A few years later, he asked his dad to co-sign a loan so he could launch the business for real – and Parker’s Maple was born.

A family business, Parker’s Maple is run by Joshua Parker and his wife, Alessandra Parker. Their maple syrup, maple cotton candy, and maple butter are marketed as a healthier, vegan alternative sweetener as well as an all-American treat made in the U.S.

“They call it a superfood,” Joshua Parker explained why the timing was right for maple. “All of a sudden there were these health articles coming out saying that real maple is good for you, and it’s actually, if you’re going to eat sugar, you should eat maple. … We have the right products at the right time.”

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