Snoop Dogg's 'giving up smoke' announcement was a marketing gimmick that had nothing to do with weed

Snoop Dogg, whose affinity for marijuana is well known, announced last week that he was "giving up smoke," but apparently, the rapper's announcement was just a marketing gimmick to advertise Solo Stove fire pits.

"AFTER MUCH CONSIDERATION & CONVERSATION WITH MY FAMILY, I'VE DECIDED TO GIVE UP SMOKE," he said last week in a statement posted on social media. "PLEASE RESEPECT MY PRIVACY AT THIS TIME."

The announcement made headlines, but then on Monday, the truth was revealed.

"I'm done with smoke. I'm going smokeless with @SoloStove," social media posts from Snoop Dogg stated, while including the hashtag "#ad." The posts include a video that features Snoop Dogg advertising Solo Stove.

The company sells "smokeless" fire pits and other items.

"There are many benefits to a smokeless flame! A low-smoke fire means there's less smoke to dodge, so you can enjoy a night around the fire pit without the smell to prove it. And with little to no smoke, less harmful particles like creosote are being released into the atmosphere, making your fire pit environmentally friendly," the company's website states.

Solo Stove is also selling "the Snoop Stove," billing it as "the Fire Pit hot enough to make the Doggfather go smokeless."

"Unc you a genius for this one," Nick Cannon posted on Instagram "Who else fell for it?"

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