OKCupid dating platform announces 'I'm Pro-Choice' profile badge, will donate $1 to Planned Parenthood for each user who adopts the badge

Pro-life advocates looking for love may want to think twice before conducting their search on the OKCupid dating platform.

The company has announced that users will be able to add an "I'm Pro-Choice" badge to their profile, and that for every person who uses the pro-abortion badge, OKCupid will donate donate $1 to Planned Parenthood, up to $50,000.

"Given the new, radical Texas law that essentially bans abortion access, it's more important than ever to take a stand and we've found that our users want to be able to choose to filter for dates who are pro-choice more than they ever have before. This summer, there has been an 18% increase in 'pro-choice' on user profiles in the US compared to last," the company said.

The New York Times noted that OKCupid's parent company Match Group has its headquarters in the city of Dallas.

The Lone Star State law prohibits abortions after a fetal heartbeat has been detected, with an exception for medical emergencies.

People can lodge a civil action against those who conduct or induce an abortion in breach of the law, and against people who knowingly participate in activity which "aids or abets the performance or inducement of an abortion" conducted in breach of the law irrespective of whether the person knew the abortion would be carried out in violation of the law. Claimants who prevail will earn statutory damages of at least $10,000.

"Daters also want to filter matches by whether or not they're pro-choice; after all, people with 'pro choice' in their profile are nearly 2x more likely to get a reply than those who don't. Therefore, the I'm Pro-Choice profile badge will be accompanied by a Pro-Choice Stack which acts as a filter when you're looking for dates; it will only be accessible to users with the I'm Pro-Choice badge and will only feature other daters who've opted into it as well. Because if you only want to match with people who are pro-choice, well, that's your choice!" the company said.

"We expect daters in the Pro-Choice Stack to increase their likes up to 10x; when we released the #ISupportPP profile badge in support of Planned Parenthood several years ago, men with the badge got 9x more likes than those who didn't add it to their profile," OKCupid noted.

"The I'm Pro-Choice profile badge will go live for OkCupid users in the US on Wednesday, and the Pro-Choice Stack will become available soon after," according to OKCupid.