World's most expensive license plate sold for $15 million at Dubai auction

A vanity license plate was sold for $15 million at a charity auction in Dubai and is said to set a world record for the most expensive car plate of all time, according to CNN.

The plate has the simple text "P7," not unlike the previous record setter that said "1." The latter is a Guinness World Record holder for the "Most Expensive Car Registration" purchased in February 2008 at an auction.

The P7 plate sold for 55 million dirhams ($15 million) at an auction in the United Arab Emirates on April 8, 2023. Dirhams are the currency of choice in the region, about $0.27 USD per unit.

The record-setting sale was to support a campaign to help vulnerable communities around the world during Ramadan. The auction reportedly raised over 71 million dirhams, approximately $19.3 million.

While the auctioneers claim the sale is a new Guinness record, the Guinness record keepers have not yet released a statement and did not respond to CNN's request for comment.

"The most noble charitable number auction organized by Emirates Auctions sets a new world record and enters the Guinness Book of Records," event organizers "Emirates Auction" said on Twitter.

"By selling the plate number p7, for 55 million dirhams, thus becoming the most expensive number in the world, the proceeds of which will be fully returned to support the efforts of the 'Stop a Billion Meals' campaign," the translated text stated.

Not all vanity license plates are as well received as those at the world-renowned Dubai auction, however.

In late February 2022, an Alabama man was ordered to return his personalized license plate under the threat of fines and having his vehicle registration revoked. The plate said “LGBF JB," which stood for “Let’s Go Brandon, F*** Joe Biden."

In March 2020, a man from Nova Scotia, Canada, went to court over his personalized license plate that was deemed to be offensive. The plate, which read "Grabher," did not actually mean the act of grabbing a woman; it was simply the man's last name.

A judge ruled that the cancellation of Lorne Grabher's license plate was reasonable because his name could be “misinterpreted” as a “socially unacceptable slogan” and interpreted as promoting sexual violence.

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