'The Bud Light treatment': Burger King faces boycott for pulling ads from Rumble over Russell Brand allegations

Burger King is facing calls for a boycott after the burger chain stopped advertising on Rumble over controversy involving Russell Brand.

On Friday, the News Movement reported that several big-dollar brands pulled advertisements from Rumble — including Burger King, HelloFresh, and Asos — because the company chose not to demonetize Brand, who is facing accusations of sexual assault.

The companies appeared to take action after the news outlet informed the companies that their ads were appearing on Brand's Rumble content.

"Burger King has paused all advertising on the channel while investigations into the allegations are ongoing," Burger King told the News Movement.

The decision to pull advertisements led to outrage on social media and demands for a Burger King boycott.

• "Burger King has pulled its ads from Rumble because the free speech platform refuses to play judge, jury, and executioner of Russell Brand after the UK Governor demanded the platform demonetize him. Reminder, Brand has not been convicted of a single crime. Boycott @BurgerKing. They hate free speech and due process, and their food is poison anyways. Stop eating it," activist Charlie Kirk said.
• "That includes @BurgerKing for those of you who care to know[.] Maybe eat at the other place For a while," Dr. Jordan Peterson said.
• "Burger King wants you to 'have it your way.' Who knew their 'way' was wokeism, censorship & cancel culture. Their burgers are shit any way. Spend your money wisely," Dan Bongino said.
• "Burger King checks all of the boxes for a good boycott target: - Socially-consumed good (shameable) - Fungible good, low-cost to switch - Soulless capitalistic entity that would be terrified of being frozen and polarized[.] Kings don't let people eat at the King," another person wrote on X.
• "Boycott Burger King, HelloFresh, and Asos," another person said.
• "I boycotted @BurgerKing when they mocked God. If you didn’t boycott them then, boycott them now. There’s way better fast food burgers, like In & Out," one person said.
• "Burger King believes in censorship. Never liked the whole King idea ever. Let’s get rid of 'royalty,'" another person said.
• "Looks like @BurgerKing wants the Bud Light treatment," one person observed.

TheBlaze has reached out to Burger King for clarification about its decision. The company did not respond by press time.

The decision by some companies to pause advertising comes after Rumble CEO Chris Pavlovski refused to "join a cancel culture mob" and demonetize Brand.

Pavlovski was forced to speak out after the British House of Commons' Culture, Media, and Sport Committee wrote to Rumble asking if the online video platform planned to allow Brand to continue to monetize his videos after YouTube demonetized him. Spotify also refused to remove Brand's podcast from its platform.

On Monday, the Metropolitan Police in London confirmed investigators have opened a formal investigation into the allegations against Brand.

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