Anheuser-Busch heir says ancestors 'rolled over in their graves' over Dylan Mulvaney partnership — and refuses to back down when challenged

An heir to the Anheuser-Busch fortune slammed the company that bears his family name on Friday for tarnishing the company's image after partnering with transgender activist Dylan Mulvaney.

Speaking with TMZ, Busch said his ancestors "rolled over in their graves" when Bud Light partnered with Mulvaney.

"I think my family — my ancestors would have rolled over in their graves," Busch said of Bud Light's decision to celebrate Mulvaney's gender transition by plastering his face on one of the signature blue beer cans.

"They were very patriotic — they loved this country and what it stood for," Busch continued. "They believed that transgender, gays — that sort of thing — was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed into people's faces."

Busch said that Anheuser-Busch's massive success was driven by his family's abilities in marketing and their understanding of AB's core customer — something Anheuser-Busch InBev executives betrayed.

"You know, I think people who drink beer, I think they're your common folk. I think they are the blue-collar worker who goes and works hard every single day," Busch said.

"The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they're looking for," he explained. "They want their beer to be truly American, truly patriotic, as it always has been. Truly, America's beer, which Bud Light was and probably isn't any longer."

TMZ's Harvey Levin registered strong disagreement with Busch. He said Bud Light is facing a massive boycott because its customers are prejudiced against LGBT people.

But Busch held his ground, refusing to concede that putting Mulvaney's face on a Bud Light can was a wise marketing decision.

Anheuser-Busch Heir Says Bud Light's Transgender Ad Was Insult To Beer Drinkerswww.youtube.com

Anheuser-Busch experienced a brutal second quarter in the U.S. in the face of the boycott.

Not only was Bud Light dethroned as America's No. 1 beer, but the company has hemorrhaged revenue — to the tune of approximately $400 million — and laid off hundreds of corporate employees.

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