Don’t hate — congratulate Dana White and the UFC for Bud Light’s surrender

I don’t think Dana White and the UFC sold out. Bud Light did.

Anheuser-Busch forking over more than $100 million in advertising to America’s most masculine sport is what victory looks like in the gender and sexuality culture war.

Bud Light and Dana White on Tuesday announced they were renewing their partnership. Bud Light had been one of the original sponsors of the UFC. In recent years, Modelo replaced Bud Light as the beer sponsor of White’s mixed martial arts league. According to a source familiar with the deal, Bud Light doubled the amount Modelo was paying, agreeing to pay the UFC approximately $25 million per year over six years.

This is victory. We took a scalp. We forced the diversity, equity, and inclusion gods to wave a white flag of surrender inside a major corporation. We pillaged Bud Light’s marketing department. Dylan Mulvaney’s favorite beer brand capitulated. And it did so rather quickly.

It was just seven months ago that Bud Light partnered with Mulvaney, a transgender actor-vist, during March Madness. The brand splashed Mulvaney’s face on a Bud Light can, sparking an instant outrage and boycott. Rocker Kid Rock filmed himself shooting cans of Bud Light with a submachine gun in his back yard. Sales of Bud Light dipped 30%. Anheuser-Busch stock plummeted.

The company has been scrambling ever since to plug the gaping wound created by its desire to embrace the LGBTQIA+ Alphabet Mafia. Bud Light cut NFL star Travis Kelce a check to pitch the beer. Football fans roasted Kelce for selling out.

I’m sure some people will criticize White for bailing out the troubled beer. But I disagree. The record sponsorship deal for the UFC is a win for America first and MAGA.

Anheuser-Busch and Bud Light are not going away. I want them spending their money with businesses that reflect their customer base. Dylan Mulvaney doesn’t drink Bud Light. He probably drinks piña coladas and cosmopolitans. Dana White and UFC fans drink beer and support the kind of rugged masculinity that is under attack in America.

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” White said in a statement. “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to core values and what the UFC brand stands for.”

The boycott realigned Bud Light’s values. I don’t think White and the UFC realigned theirs. Why would they? They’ve cornered the sports market on masculinity.

The NFL is transitioning into a powder puff league. Every Sunday, we see more and more evidence that Roger Goodell’s league prioritizes safety above competition, female fans over men, the Alphabet Mafia above traditional values. This week, the NFL flagged a defensive tackle for gently shoving quarterback Jalen Hurts and suspended a Denver Broncos safety for a routine hit.

The NBA came out of the closet years ago. This week, Adam Silver’s league celebrated its first nonbinary referee, Che’ Flores, who uses they-them pronouns and wants to be a role model for kids.

The leaders of the NFL are praying for the day when a woman or transgender person competes in their league. ESPN would love nothing more than to showcase two transgenders celebrating victory while cuddling in a hot tub.

Meanwhile, Dana White is holding the line.

“Let me put it to you this way: I have a daughter; I don’t ever want to see a day where somebody who is a biological male is competing against my daughter,” White said in an interview with Piers Morgan when asked about a transgender martial artist competing in the UFC. “No, I think it’s another nutty, insane thing that’s happening in the world today that we’re all trying to deal with. My daughter is a cheerleader; she’s not playing any competitive sports. It hasn’t happened in the cheer world yet.”

Well, that’s not actually accurate. The Carolina Panthers have a transgender cheerleader.

I’m not the hugest mixed martial arts fan. When it comes to combat sports, I still prefer the sweet science of boxing. But I’m a big supporter of Dana White and what the UFC represents.

White has never backed down from publicly backing Donald Trump. White is authentic. I trust what I hear from him. I value authenticity above most everything else. Men have lost their authenticity. White hasn’t.

This entire Bud Light scenario has shown us the way forward. We have to stand our ground as men. Eventually the sellouts and feminists will crawl back to us to restore their credibility.

That’s what happened here. Bud Light folded, not White and the UFC.